Fields of research and education in the Department of Development Policy and Marketing
Division of Marketing and Market Analyses:
- marketing and its types and its application in the development of markets, including among others: marketing of services; marketing in agribusiness, partner marketing, territorial marketing, Internet marketing,
- marketing communication;
- marketing research methodology;
- marketing management;
- consumer protection and education;
- market research, with particular emphasis on markets: agriculture, food, services (especially tourist and financial markets), labour;
- market behaviour of consumers and their conditions;
- market behaviour of enterprises and local government units;
- contemporary trends in the development of food consumption in Poland and the EU;
- specific economics, such as: agribusiness economics, tourism economics, catering economics, trade economics;
- e-commerce;
- contemporary concepts in the development of agriculture and rural areas, in particular analyses in the field of bioeconomy and circular economy;
- competitiveness of agricultural producers associated in producer organisations;
- supply chain management in agribusiness;
- competitiveness of the food sector: European and global dimensions;
- protection of intellectual property and business innovation strategies;
- spatial economics and regional and local development.
Division of Regional and European Studies:
- theoretical aspects of local and regional development;
- spatial diversity of local and regional development (in Poland and in the European Union);
- local and regional development entities;
- European Union regional policy and European funds – effects on local and regional development;
- development of socio-economic functions in rural areas;
- infrastructure as a factor in rural development;
- role of human and social capital in rural development;
- social aspects of rural development at local and regional level;
- environmental conditions for local and regional development;
- consumer behaviour of households in the context of sustainable development;
- endogenous and exogenous conditions for labour market development;
- competitiveness of Poland, EU countries and Visegrad Group countries in foreign trade in agri-food products;
- integration processes in Europe and their importance for the competitiveness of economies;
- regional agreements and their role in developing foreign trade;
- interventionism and the Common Agricultural Policy;
- internationalisation of business activities in the context of agribusiness development.
Several courses within above subjects are offered in Polish or in English.
Research projects
