Ladies and Gentlemen!

Department of European Policy and Marketing is pleased to invite you to participate in the fourth edition of conference on contemporary marketing and marketing management:

 4th  International Conference on Marketing Management (MM 2019)

The aim of the Conference is integration of the researchers by exchange of knowledge and opinions on contemporary marketing and management. We would like to pay special attention to current trends in management and marketing, including new developments in behaviour of consumers as well as innovative technologies of communication, information and research.

Scope of the Conference:

  1. Trends of modern marketing – new phenomena, tools and research methods.
  2. New tendencies in market behaviour of contemporary consumers.
  3. Information and communication technologies in marketing. Digital transformation – implications for marketing.
  4. Issues of the value in modern marketing concepts.
  5. The role of marketing in the development strategies of food sector.
  6. Contemporary global problems and their impact on changes in marketing.

The conference will be held on June 13, 2019 in the campus of the Warsaw University of Life Sciences – SGGW, where an on-line plenary session and a poster on-line session is planned (in English).

Positively rated articles will be published in Annals of Marketing Management & Economics.

More information and registration: http://www.mmconference.sggw.pl/en

PROGRAM MM_2019

Joanna Szwacka-Mokrzycka, Assoc. Professor

Chairwoman of the Programme Committee

International Scientific Conference

Europe’s economic development – directions, barriers, consequences

Warsaw, May 17, 2019

Download: invitation

5 June 2013
Crystal Hall, Warsaw University of Life Sciences – SGGW

Organized by: Department of European Policy, Public Finance and Marketing, Faculty
of Economic Sciences WULS-SGGW

CONFERENCE PROGRAM

09:00 – 10:00 Registration and coffee

10:00 – 10:15 Opening speeches

10:15 – 12:15 Plenary session part 1 (Crystal Hall)

12:15 – 12:45 Coffee break

12:45 – 14:15 Plenary session part 2 (Crystal Hall)

14:15 – 15:00 Lunch

15:00 – 17:00 Session part 3 (Crystal Hall) – Consumer behaviour

15:00 – 17:00 Session part 4 (building 7, room 116) – Marketing communication

15:00 – 17:00 Session part 5 (building 7, room 101) – Strategic marketing

17:10 – 17:30 Summary and closing session (Crystal Hall)

17:30 Dinner (Crystal Hall)

 

Detailed program can be downloaded here:
http://www.marketing-conference.com/wp-content/uploads/2013/06/agenda-MM2013-oficial-EN.pdf

Scientific conference organized by Department of European Policy, Public Finance and Marketing, Faculty of Economic Sciences WULS-SGGW and Faculty of Economy and Management, Slovak University of Agriculture in Nitra

New Trends in Finance and Marketing 2013

17-18th April 2013
Kiry, Poland

 

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